Online Shopping is a quite old phenomenon now and even on a limited scale it is getting into the market and people are not reluctant shopping online in Pakistan anymore.In fact this trend is evolving remarkably swift in the last few years in Pakistan. Online stores are growing expeditiously in recent years i.e. Pak Made Online Shopping Network. Nobody would have imagine 10 years back that online shopping would going to hold substantial share in retail marketing. Now every leading brand in Pakistan has their virtual presence to cater that niche who would like to benefit themselves through online shopping. Companies are trying to offer wide range of products and brands to capture the most of this opportunity and being shopping cosmos for the customers coming to them. This includes but not limited to fashion and foot wear, casual and formal wear, electronics, books, gifts toys, men and women clothing and sky is the limit.
There is a huge market of opportunities these days and everyone has embarked to get a foothold in this arena. The youth is also playing a pivotal role in capturing the e-commerce opportunity and lays the ground for online shopping world. With 31 million internet users in Pakistan, the investors are hiring real tech savvy personnel’s to strive to capture the market. Internet blogs and websites are being used not only to give reviews and evaluation of the product but also share the experience of buying the product and offered customer services. Moreover they are used as means to publicize online shopping sites.
One of the most growing trends in online shopping is clothing these days and to be precise it is women clothing. If we go 5 year back then it was not seems likely that women clothing can be bought though online shopping. Especially when we consider traditional Pakistani women shopping in stores, they use to enquire a lot about the stuff, its make, quality, feel, satisfaction and in addition bargaining being a huge factor of satisfaction in shopping.