Persistent promotion of your brand can create various levels of Brand Familiarity such as:-
Brand Recognition is when target customers remember having seen or heard of the brand. This is critically important, basic prospect education for new companies, products or services.
Brand Preference is when target customers will choose the brand out of habit or past experience. If your customers are satisfied with the products or services, they will buy your brand again if available.
Brand Insistence is when target customers insist upon a product and would be willing to search extensively for it. Your customer is so satisfied that your competitors don't have a chance to take the business away from you (competitive insulation).
Brand Advocacy is when the satisfied customer tells everyone whom they know how great your product or service is. They become your best salesperson.