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A good brand name can make a big difference in your success. Your brand name may be the single most important decision you can make about your company, product or service name. Branding is Advantageous because it...
Brand name selection is still an art, but there are a number of general rules that should be observed. Your brand should help communicate something important about your product or service – like its core concept or reason for being. It should be short, memorable, pronounceable and distinguishable from competition. If you are involved in exporting, you need to be concerned with its foreign meaning (many firms have been embarrassed on this one). Once you have a great brand name, branding can make your promotion more effective and efficient. read more...
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