Internet Marketing

Internet marketing, also known as web marketing, online marketing, web-vertising, or e-marketing, is referred to as the marketing or promotion of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web strategies.

Our 17 years of experience in the IT arena has led to numerous success stories for our clients, as well as a devoted base of satisfied customers in eCommerce & mobile Commerce enabled website. We make use of open source and indigenous code to provide more customized solution for our customer. Our online business includes the following features.

Quick Advice

Search Engine Optimization is not magic, and cannot perform wonders. Good SEO takes a lot of hard work and planning to produce useful, and long-lasting results. Some companies offers and promises of very high results are normally too good to be true, they always are.

FAQs About SEO

How much Search Engine Optimization (SEO) will cost?: A SEO Plan represents a minimum of 40 man-hours of targeted activities and advice by your Digital Analysts and our support team. Our trading terms are simply on a month-to-month basis with no long term or inflexible contracts
How soon can we start your Website SEO?: If you decide to proceed, you will receive a simple, plain English agreement confirming all the deliverables ready for your signature. Depending on our project schedule we can usually commence within ten days of receiving your sign off
How do I find out more about SEO?: To find out more about our Genesis SEO Plans and to discover how we can help you to grow your online traffic, improve the quality of lead generation and increase your online revenues, complete an online enquiry or call us for a confidential chat about your Search Engine Optimisation needs So as to ensure that we produce the results you are seeking, our SEO Plan is tightly focused on the services outlined above. Should you wish us to apply additional Custom SEO Services we will be happy to provide you with a separate quotation.

Search Engine Optimisation

Brand House SEO Plans provide a internet marketing strategies for small business. It could be a new beginning for your organic Search Engine presence, offering an ideal balance of analysis, recommendations and task implementation. We focus on maximizing your Search Engine visibility through the application of SEO best practice in the art and science of Search Engine Optimisation.

Your seoWorks Team will comprise of two of our Digital Analysts…

Digital Analyst – First Chair: responsible for overall strategy and identifying the best opportunities available within the SEO Plan pre-defined tasks outlined below as well as driving the implementation of onsite and offsite tactical initiatives
Digital Analyst – Second Chair: provides practical tactical research and analysis with an emphasis on creative development and execution of link development opportunities…plus in addition they are supported by our research resources, their Team Leader and our Director Search and Social.

We always document our recommendations and review these with you; no changes are made on your website and no links, citations or brand mentions are created without your prior approval. Once you have approved our recommendations we then implement them progressively throughout each month. As our relationship develops the emphasis and priority of our SEO activities will be refined based on the growing visibility of your site with the Search Engines.

Together, your Digital Analysts will spend a total of 50 hours per month implementing your SEO Plan tasks below, sharing their knowledge throughout the process in the highly transparent manner for which we have become renowned:

Keyword Phrase Research & Recommendations

The identification of the best keyword phrase “clusters” to be pursued once approved by you (established by target market, target audience and competitor site analysis); these keyword clusters include a range of keyword combinations based on the overall Search Engine visibility you are seeking

On-site SEO Techniques

Edit title, description and other “off-page” meta data focusing these pages to best target your keyword phrase clusters to maximise traffic, click-throughs and keyword rankings

Based on your selected keyword clusters, identification and Search Engine Optimisation of the on-page content of existing key pages so as to present your pages in the most Search Engine-friendly manner. Whilst ensuring that your branding and key messages are preserved where new content or “landing pages” are required.

Off-site SEO Techniques

Our experienced Digital Analysts are highly trained in the art and science of link acquisition. We source and negotiate unique link opportunities for your site, optimising your link profile with highly relevant, on-theme link prospects in careful balance with broad-subject authority link opportunities

Research, analysis and recommendation of specific link opportunities to be targeted focusing on quality, relevant and on-theme link opportunities

Your approval is required prior to any link implementation activities or approaches to other webmasters and websites. Progress on your link profile is updated and reviewed with you each month as part of our ongoing reporting

Google My Business

Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using. Google My Business is a pivotal component of maximising your Search Engine Visibility and as such it requires focused attention

Create, claim or consolidate your Google My Business and Google Plus pages
Edit and upload content as required to achieve 100% completion
Create Google My Business citations from authoritative sources to maximise Search, Maps & Google+ visibility

Website Infrastructure

On commencement and then every month your Digital Analysts will check the technical infrastructure of your website to ensure that it is highly Search Engine-friendly and remains that way. This checklist incorporates more than 20 items including:

Google Analytics Tracking, Goals Set Up and Ecommerce Set Up
Internal Broken Link Check
External Broken Link Check and resolve 404 “Page Not Found” Errors
Google Webmaster Tools Verification, Crawl, HTML, Sitemap errors
Robots.txt and XML Sitemap Files
Plus 15 more items

Benchmark Reports & Ongoing Reporting

On commencement we prepare and present to you Benchmark Reports for your website link profile, organic search traffic, referral traffic and selected keyword phrase rankings – updated and reviewed with you by the seventh day of each month

In addition, on commencement we prepare Competitor Visibility Report for your targeted keyword phrases – also updated and reviewed with you by the seventh day of each month

Brand House SEO Activity Plans

Your seoWorks Team will prepare an initial SEO Activity Plan recommending and prioritising tasks relevant to your website and its current visibility with the Search Engines. Going forward we will review your Activity Plan with you each month prioritising resources to each task and activity as required